![]() Jonathan received his degree in music production, with a concentration in commercial & electronic music, from Western Carolina University. With over 10 years of experience composing music, he is passionate about his craft and has a firm understanding of the influence music has on consumer attitude and retention. Alex is a classically trained composer who received his Masters in Film Scoring at NYU, focusing on orchestration. By using critical listening skills to refine and master all projects, they ensure that clients receive optimal sound production in their final products.īehind the Music – A Look at Centerline’s ComposersĬenterline’s in-house artists are Alex Davis and Jonathan Churchill. Our composers are also specialized in sound design which includes directing voiceovers and translations, adding sound effects, and audio mixing. They are as in tune with our clients’ brands as our writers and designers, so they can appropriately wrap their vast musical styling around any businesses’ voice. While many agencies use stock music, Centerline has two in-house composers that work alongside our art directors and accounts department to create music that enhances the narrative of each project – from event opener animations, to customer reference videos, to background music for serious games. So we take a meticulous approach to producing custom-made music that is original and authentic – just like our clients’ messages. ![]() We believe that storytelling should be persuasive and engaging - influencing consumers enough to not only remember your story, but to see themselves in it, and encourage them to act. ![]() It increases the value of your content by steering storylines, driving audience engagement, and increasing consumer retention – making your story not only more interesting, but impactful.Īt Centerline, we’ve always utilized music’s ability to amplify stories. It plays a crucial role in content marketing by influencing the amount of consideration consumers give your message. Music gives you the opportunity to tell your story in a different way. From retail stores to TV commercials, it’s used to effect our emotions – and ultimately to guide our decisions. It’s an intricate expression of controllable elements that helps influence the way people interpret your message. Music is a powerful, invisible tool in achieving that goal. If you want to appeal to the subconscious and compel people to act, you have to form an emotional connection. And they also tell us “ the brain’s wiring emphatically relies on emotion over intellect in decision-making.” Neurologists have discovered that music activates many unexpected areas of the brain like emotion and memory. Music is an art form universally recognized for its mood-altering qualities and it’s ability to effect behavior. But in order to trigger this type of reaction, you can’t simply focus on visually presenting the facts, figures and product features you have to create a deeper connection. The ultimate achievement is that people recall your message as an idea of their own, rather than something that they heard. The more senses that are stimulated, the more people will not only relate to your story, but be moved by it. The best stories engage all of the senses. (Famous for his many musical contributions in films, including: Psycho, Citizen Kane, and Taxi Driver) It is the communicating link between the screen and the audience, reaching out and enveloping all into one single experience.” It often lifts mere dialogue into the realm of poetry. “ can propel narrative swiftly forward, or slow it down.
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